OARING high above a fast-changing skyline, the über stylish W Hong Kong is located adventurously in fast-developing West Kowloon, far from the usual crowd, yet uniquely placed for quick access to business, shopping by the kilometre, the airport and, of course, Central District (just a train stop away). Hip and happening, it is a refuge of choice for trendy metrosexuals, and starched bankers pouring in from the new ICC building, which is joined at the hip. The new kid on the block is flexing some undeniable muscle as one of the best Hong Kong business hotels around, and in its arsenal is 930sq m of versatile meeting space.

Whimsically designed around the five elements of water, fire, wood, earth and metal, the W Hong Kong conjures up a "sensory multiplex" with a riot of zany art, colour, mood lighting and more. Enter from the ground floor to be greeted by a giant illuminated W “flame”, but the sixth floor “Living Room” is where you'll find reception.

There are 393 rooms ranging from “Wonderful” and “Spectacular” to “Cool” with a few others in between, all with equally “Fabulous” names. The spacious rooms come in two quite different designs, so you might end up with the bold and decadent (bright purple or red) or something a touch more subtle. For business travellers on the go and hipsters with itchy fingers, the latest technology is on hand – sliding mirrors reveal gleaming plasma LCD TVs. The hi-tech smorgasbord includes DVD players, iPod docks, surround sound speakers, and funky light fittings. Expect a “Munchie Box” instead of a mini-bar. Why be mundane?

Bathrooms are stone grey with rainshowers, bathtubs, and Bliss amenities. At Bliss Spa chill out with upbeat music and movies as you get a manicure. Splash into the stunning rooftop pool (“WET”), dine at FIRE or KITCHEN, enjoy a tipple at the Liquid Lounge and work it all off at the gym, SWEAT. W Hotel Hong Kong follows in the footsteps of its global counterparts with a “Whatever/Whenever” service philosophy. Want it? Get it.