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USA/N America | S America | UK | Europe | East Europe | Africa | S Africa | Russia | Mid East | Pakistan | India | Sri Lanka | China | HK | Thailand | M'sia | Phil | Vietnam | Indonesia | S'pore | S Korea | Japan | Taiwan | Aust | New Zealand
North America
USA and Canada account for 15% to 20% of readership. Concentrated in the East Coast (New York) and West Coast, the focus is on high-end accommodation and airline seats, especially in business class, and shopping. These readers are drawn from financial institutions, banks, academia, multinationals and government.
South America
South America accounts for up to 2% of total visitors to our web magazine. The audience is from multinationals and SMEs and very business driven. Brazil and Argentina are the largest components. Shopping is another major pursuit.
United Kingdom
The UK provides a steady 10% of traffic, climbing up during the winter holiday months. This is a mix of business (banks and finance houses) and leisure travel (shopping and family holidays) with an interest in India, Malaysia, HK, Singapore, Thailand, Bali, Maldives, Australia, Vietnam, China and Middle East.
Europe
Europe provides a steady 15% of traffic depending on season with the chief contributors being Germany, France, Netherlands, Switzerland, Denmark, Scandinavia, and Belgium. Searches focus on business hotel reviews, airline seat comparisons, spa resorts, golf, shopping, and family holidays.
Eastern Europe
This is a small but growing segment that is largely leisure oriented with a key interest in Thailand, Maldives, India, Sri Lanka, Hong Kong, Singapore, China, Japan and the Middle East.
Africa
Small numbers of visitors from across the continent mainly from South Africa, Egypt, Kenya, Ghana, Nigeria and Morocco. South Africa is the largest component. Leisure travel, SMEs, importers and exporters.
South Africa
South Africa has been a steady component of our visitor chart with 1- 2% of traffic. This is a high-end audience searching for business hotels, luxury travel options, diving, and family breaks. These readers tend to be interested in Hong Kong, Maldives, Middle East, Singapore, Australia, China and Japan.
Middle East
This is an active and growing segment that accounts for 2% to 5% of traffic depending on season with a high level of interest in India, Malaysia, Thailand, Singapore, Hong Kong, China and Maldives.
Central Asia
Central Asian countries like Kazakhstan, Uzbekistan and Kyrgystan account for 0.5% of visitors with a focus on leisure, shopping.
Pakistan
Readers from Pakistan are keen on shopping, family holidays, and export/import. Their focus is on the Middle East, Malaysia, Indonesia, Hong Kong, and China.
India
This is an active segment of readers accounting for 5% to 8% of traffic with an interest in family holidays, shopping, and business. Searches are typically for India, Thailand, Singapore, Hong Kong, China, Maldives, Middle East, Bali, and Australia. Searches for Japan, HK, South Korea and Taiwan tend to be business oriented.
Russia
This is a fast-growing audience between 2% and 5% of traffic. The focus is on business in summer and leisure in winter. A well-defined interest in Thailand, India, Bali, Maldives, HK, Macau, Philippines, Japan, Mid East and Singapore. Searches for airline seat widths, family and adventure holidays, spas, golf, and casinos.
Japan
A steady 3% of readership with a focus on quality business accommodation, safety, diving, family vacations, golf, casinos, shopping, spas, and nightlife. High interest in Thailand, Philippines, Maldives, Korea, China, Taiwan, Hong Kong, Singapore, Australia, Malaysia, India, Nepal, Bhutan, and Sri Lanka.
South Korea
South Korea provides a steady 2% to 4% of traffic depending on season. This tends to be largely a bank and financial institution audience with long search strings for quality hotels, golf, casinos, diving, shopping and nightlife. The other steady area of interest is family holidays and spas.
North Korea
Negligible traffic, usually government channels.
China
An active audience that accounts for 5% to 8% of traffic. Long reading times, high number of pages viewed (well above average) and long string searches for shopping, spas, casinos, family holidays and business travel. Special focus on hotel reviews for Taiwan, HK, Macau, Japan, Korea, Philippines, Thailand, Singapore.
Taiwan
A regular 2% of traffic with a demonstrable interest in China, Korea, Japan, Hong Kong, Philippines, Singapore, Australia, Maldives and Thailand. Searches for spas, golf, casinos, diving, adventure, and shopping. A lot of time spent on shopping pages for Hong Kong, Singapore, Manila, Kuala Lumpur and Shanghai.
Thailand
An active readership accounting for 5%-7% of traffic climbing up during school holidays. Keen focus on family holidays, shopping, diving, golf, casinos and spas. Mix of business and leisure. Interest in Thailand, HK, Singapore, Malaysia, China, India, Maldives, Philippines, Australia, Japan, Korea, Nepal, Bhutan.
Malaysia
Malaysia is a very strong market with 6% to 8% of our total annual readership. Long average reading times and a high number of page views with a focus on shopping, spas, golf, child-friendly resorts, diving, adventure breaks and casinos. Key visits to pages for Singapore, India, HK, Thailand, Bali, Australia, and China.
Philippines
One of our most interactive audiences with a lot of letters and questions often focusing on shopping, diving, and family vacations. The Philippines accounts for up to 5% of all traffic. Key destinations of interest include HK, Australia, Singapore, Korea, Taiwan, Vietnam, China and Japan.
Cambodia
Small readership usually focused on value accommodation and shopping.
Laos
Small readership usually focused on value accommodation and shopping.
Vietnam
Around 1% to 2% of total readership with long reading times and several page views. This audience is interested in shopping and casinos. Some high-end traffic from multinationals and corporations too looking at meetings, golf, hotel reviews and family getaways.
Indonesia
About 5% of total traffic. A high-end audience, often from large corporations, looking at resort reviews and business hotels. This audience visits our shopping, spas, golf and casino pages. Prime visits to stories covering Singapore, Hong Kong, Malaysia, Philippines, Australia, China, Mid East and India.
Papua New Guinea
Small readership usually focused on value accommodation, shopping, diving, spas and casinos.
Australia
A dominant 10% of readership active on search, page visits, letters and enquiries. This audience values editorial reviews and spends time on airline seat surveys, spa pages, and golf and shopping stories for HK, Singapore and KL. Interest in Bali weddings, Philippines diving, Vietnam, PNG, China, Japan, New Zealand, India.
New Zealand
About 3% to 5% of readership with long search strings indicating an interest in family resorts, spas, shopping, golf, adventure, resort weddings and dives. Frequent visits to stories on Hong Kong, Singapore, Australia, Philippines, Thailand, Malaysia, China, Korea, Taiwan and Japan.
Mongolia
Small readership usually focused on value accommodation and shopping.
Maldives
Readers from the Maldives account for about 1% off traffic with an interest in shopping, children's holidays, and leisure accommodation.
Sri Lanka
A growing audience of around 3% active on searches/visits for shopping, golf, family vacations, spas, and casinos. Interest in Singapore, Thailand, Maldives, India, South Korea, Japan, Australia, Malaysia and Middle East.
Bhutan
Small readership usually focused on value accommodation, shopping, spas, and family holidays.
Nepal
Small audience with an interest in shopping, value accommodation, adventure, diving, beach holidays and business travel.
Burma
Small readership of around 0.3% with searches for Thailand, Singapore, India and China.
Bangladesh
Small but steady readership with a focus on value accommodation, shopping and child-friendly hotels. Searches for Thailand, Malaysia, Indonesia, Singapore, Hong Kong, China and Middle East.
Singapore
A solid 10% of readership. Very active, vocal, and questioning. Search strings indicate an interest in high-end business travel, hotel reviews, family holidays, spas, golf, diving, and casinos. Frequent visits to pages for Bali, Thailand, Hong Kong, Australia, Maldives, India, China, Japan and Taiwan (for spas).
Hong Kong
Hong Kong provides a fairly steady 8% of traffic with searches for China, Macau, Thailand, Singapore, South Korea, Vietnam, Japan, Australia, Maldives, and India. A pronounced interest in business travel stories, corporate meetings advice, shopping, casinos, diving and golf. Taiwan spas are a favourite item.
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One million frequent fliers: While our readership is global, our audience has one thing in common: frequent travel (16.22 air trips a year) and high income (US$162,134 per household).
Global reach: Ours is a worldwide circulation with 70% of readers based in Asia (key concentrations in Singapore, India, China, Hong Kong, Japan, Korea, Malaysia, Thailand, Philippines), 15% in USA and North America, 15% in UK and Europe (with 10% in UK alone and key concentrations in Germany, Switzerland, Holland, Scandinavia, France). As many as 10% of our readers are from Australia (included under Asia). South Africa and the Middle East are growing markets.
Readers come to us for trusted reviews: With a confusing number of choices online where a no-star and five star hotel may look equally attractive, readers come to us for credible editorial reviews of hotels, spas, airlines, shopping and nightlife. We help them narrow brand choices and make intelligent decisions. Readers are tracked through third-party companies to provide an accurate map of interest and origin.
High search rankings: Smart Travel Asia and all individual articles on the site have high natural search engine rankings. We do not pay for links or visibility.
Referrals from publications, airlines: A great many readers are referred to us from international publications, airlines, and corporations. Our syndicated columns and reprints also appear in top newspapers and magazines around the Asian region with our URL prominently displayed.
10TH YEAR CELEBRATION OFFER: Our new +explore... section is a great value, long term advertising option, perfect for a quick, entry-level, online launch. Build awareness of your brand fast and effectively. Buy a 200 x 100 pixel static image ad on a relevant page. Get a FREE image link to your site. Book at just US$1,000 NETT for the first month and continue FREE till 31 December, 2013 at this one unbeatable price!* Book ad spots on multiple pages. The earlier you book, the more exposure you'll get. This section is smartphone optimised.
*No placement on the home page. No statistics will be available for the +explore section. One static image will remain in place for the duration of the campaign. No Flash advertising or GIF animation. Client to send us image Jpeg 200 x 100 pixels max file size 20kb. Payment required prior to upload.
Download + explore offer details
Focus on branding, not clicks: Our focus is on building brand equity for our partner advertisers, not just generating clicks. Research shows that pursuing clicks can be a wasteful and costly exercise. Masses of "bad" clicks are generated by "Click Farms" that pay bored housewives and students to earn money by clicking on advertising banners and links. Remember, kids are clicky, mature bankers are not.
Travellers are moving to the Web: Information is moving a lot faster. Readers are online. With paying subscribers leaving, print magazines and newspapers may have up to 70-90 percent of circulation idling in hotel rooms where copies simply do not get read. The wastage is enormous. To compound the problem, many titles in Asia do not have a circulation audit. Visit the Hong Kong Audit Bureau of Circulation, HKABC, to view pubication distribution in detail.
We are read in nine languages: Thanks to an onsite translation engine in association with Yahoo (Babel Fish), readers around the world can view our pages in simple Japanese, Korean, Chinese, German, French, Spanish and Italian. This gives us truly global reach.
Reader habits online: According to our annual surveys, Smart Travel Asia almost all readers get their primary brand information online (87.9%), not through print. They are looking for reviews and research first, not just the best price, and they tend to book through offline means for high end products.
Travel and lifestyle interests: Business Travel is, overall, one of the main factors influencing the huge total volume of travel. Shopping is a key pursuit for 58.3% of our high-spending audience (sharply impacting on visits to places like Hong Kong, Kuala Lumpur, Bangkok, Shanghai and Singapore). Top travel interest include Adventure/Nature (58.8%), Culture/History (56.4%), Dining & Nightlife (48.6%), Spas (45.6%), Conference/Meetings (26.4%), Cruises (19.2%), Golf (16.2%), Diving (14.8%), and Casinos (11%). This is a responsive and highly motivated audience with a broad range of interests.
Quality and volume purchases: Smart Travel Asia readers are keenly interested in making quality high-end purchases. In percentage terms this purchase wish-list for the year includes Luxury Fashion (41.5% of readers), Laptops (35.1%), Mobile Phone/PDAs (37.8%), Video/Cameras (26.6%), Cars (29.3%), Flat/Holiday Villas (25.6%), Duty-Free Alcohol (26.1%), and Medical Tourism Packages (9.1%). This indicates a surge in demand for high-end electronics, fashion brands, second homes/villas and cars.
What are they reading and for how long? Reading times averages 3.8 minutes with visitors looking at an average 3.5 pages. See some Reader Tracking screen shots. Each of our pages may contain an average 6,000-8,000 words of text, or the equivalent of 20 or more pages or more on a conventional site. Most time is spent on hotel surveys and airline seating pages. A top draw is our premium by-invitation Top Asian Hotels Collection, a novel branding section on elegant printable A4 online pages. Our readers tend to be drawn from banks and financial institutions, government, academia and multinational corporations. These are people for whom travel is very much a part of the personal and work lifestyle.
Contact Us | Download Media Kit | Reader Tracking | Advertisers | Banner Templates
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| Qantas A4 flat bed launch page |
Incredible India 4-page pack |
Top Asian Hotels Collection page |
A4 online printable pages: With our long years of print magazine design experience, we are specialists at creating A4 html pages that download quickly, are elegant and visually eye-catching, and have the ability to print out easily on A4 paper anywhere in the world.
Get your message or brochure, into the bedroom or the boardroom where decisions get taken
See a sample A4 page for the Qantas flat bed. This format is ideal for luxury fashion brands, cars, and property. This is direct marketing at its affordable best with no wastage. And this places your message directly in customers' hands. The A4 online pages are sold in combination with banners that click in to these pages or with a text link under the banner.
See a four-page package with video and music put together for a high-profile Incredible India campaign. Use this novel A4 format for fashion, cars, hotels, airlines, beds, tours, cruises, property, shopping…
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| Display Box, rectangle, 300 x 250 pixels |
Top Asian Hotels Collection: If your business hotel, spa, or resort has a unique story to tell and is hand-picked by our editors - for service, style, beauty, location - you might receive an invitation to our Top Asian Hotels Collection. This unique branding platform features an exclusive collection of Asia's best hotel products. We encourage our readers to view these elegant pages with links (through our editorial stories) as well as through prominent signage on every page of our online magazine. Invited hotels get a rotating image that features on every page of our website along with a link on the dropdown menu. The pages print out in excellent quality on A4 paper.
This section is the biggest single draw on our web magazine highlighting once again the huge reader demand for quality, and independent, hotel information.
Display Box/Banner: Opt for prominently placed Display Boxes (Display Banners, rectangle, 300 x 250 pixels) for stylish, eye-catching animated messages. An ideal shape for fashion and luxury products. Any advertising product can be placed on any page on the site, subject to space availability. There may be a loading fee for high-value pages with superior traffic.
Virtual newscasters: A catchy way to grab attention is through our "talking" virtual newscasters. These can be humanoid or animated. Unlike a television presenter, a Virtual Newscaster is online, and at work, 24 hours a day. No tiresome lunch breaks, overtime pay or tracking devious dashes to the mall.
Contact Us | Download Media Kit | Reader Tracking | Advertisers | Banner Templates
Our rates are nett. Any ad product can be placed on any page on the site, subject to space availability. There may be a loading fee for high-value pages with superior traffic.
Masthead Ear: Home page, masthead, left or right, 110 x 110 pixels, US$4,000/ 30 days. Max file size 20k.
Home Page Button: Left column, 130 x 130 pixels. US$3,000/ 30 days. Max file size 20k.
Inside Page Button: Left column, 130 x 130 pixels. US$2,000/ 30 days. Max file size 20k.
Home Page Banner: Home page Fixed Position, middle or bottom, 600 x 80 pixels, US$6,000/ 30 days. Max file size 40k. Rotating Banner US$5,000, 30 days.
Inside Page Banner: PageTop Fixed Position, 600 x 80 pixels. US$5,000/ 30 days. Max file size 25k. Rotating Banner US$4,000/ 30 days. Max file size 40k. Second banner position US$2,000/ 30 days.
Display Box/ Display Banner: Home page, US$7,000 rotating/ 30 days. Inside Page, 300 x 250 pixels, US$6,000 rotating/ 30 days. Max file 50k.
Skyscraper/ Vertical Banner: Home page 160 x 600 pixels. Fixed, US$8,000/ 30 days. Max file size 50k. Rotating US$6,000, 30 days. Inside Page US$7,000, fixed, US$5,000, rotating position.
Cinema Banner: Max file size 40k, Inside Page horizontal, 600x160 pixels, page top, rotating US$7,000, 30 days.
A4 Advertorial: A4 online format, single page, US$12,000/ 30 days. Video and music are possible for an additional charge. Video only if available as a Quicktime .MOV file. We do design and writing.
Creative Services: We can create quality web collateral for you in various formats. Call us to discuss.
Contact Us | Download Media Kit | Reader Tracking | Advertisers | Banner Templates |
